TDI Brands Announces Leadership Changes

From Local Sources

JASPER – Tierra-Derco International, LLC, dba TDI Brands, a forerunner in supplying innovative, distinctive, and timeless products to the garden center industry, has announced the following leadership changes for the organization.

Mike Bartley has been promoted to President.He will be replacing Charles Stenftenagel, co-owner, who will maintain chairman of the board and other executive duties.Bartley came to TDI Brands as General Manager in 2012 and has led the company through five years of consistent growth and coordinated the acquisition on Stone Age Creations.Bartley will preside over all corporate operations, functions, and divisions.He spent over 22 years with Masterbrand Cabinets, the #1 kitchen and bath cabinet manufacturer in North America, in various finance and management positions.He holds a B.S. degree in accounting from Ball State University.Bartley lives in Jasper, IN with his wife, Bridgette.They have three children, Tyler, Jacob, and Grace.

“As TDI Brands continues to expand and grow, the owners have recognized the need for more focused leadership and a fresh perspective for the organization.  Mike has done an outstanding job growing the business over the last five years and has built strong relationships within the industry that have opened new doors and opportunities.He is an effective leader who has a broad range of business knowledge of all facets of the organization.Mike has a great passion and vision, which will be key assets for him as he leads TDI Brands into the future as its President,” stated Charles Stenftenagel, who along with Gabriel Coderre, are co-owners of TDI Brands.

“I am incredibly excited and honored to have the opportunity to lead a great team at TDI Brands.I am also humbled and appreciate the confidence Charles and Gabe have in me taking over the reins of this organization.We have built a strong team at TDI Brands over the last five years, and we are well poised for continued growth and success. TDI Brands has great people, great products, and world class service, which provide a great foundation as we move forward,” Bartley commented.

Holly Mundy has been promoted to Vice President, Sales and Marketing.Mundy came to TDI Brands in 2016 as Director of Marketing and Business Development and has made a significant impact to the company’s sales and marketing performance.In her new position, she will create and manage new business opportunities, manage the company’s sales teams, oversee marketing, customer service, and lead the product development team.Mundy has over 18 years’ experience working in various aspects of marketing and customer relations.Prior to joining TDI Brands, she was Brand Manager for JThomas Parts.She has a B.S. degree in marketing and international business from Indiana University Kelley School of Business.Mundy lives in Jasper, IN with her husband, Chad.They have two children, Regan and Carter.

“Holly has made a tremendous impact at TDI Brands in a short period of time.She is an independent self-starter with incredible passion and initiative.She has a great ability to drive results, while always keeping the customer in mind and at the forefront.Holly’s experience in sales, marketing, and customer relations will bring great returns for our sales and marketing functions at TDI Brands.I am excited to have Holly in a key leadership role for the business and look forward to the opportunities that lie ahead for her and TDI Brands,” stated Mike Bartley, President of TDI Brands.

“I am excited to get started with my new role and opportunity to lead our sales and marketing teams as we strive to meet and exceed customer expectations.I have a great passion for this business as gardening was instilled in me by my parents and grandparents while growing up.We have great opportunities to continue to grow TDI Brands, and I am thrilled to be part of that effort,”, Mundy commented.

Chris Sternberg has been promoted to Chief Financial Officer.Sternberg came to TDI Brands in 2013 as Controller and has been instrumental in developing process and procedure within the organization, including the procurement and finance functions.He has done an excellent job of managing budgets and treasury responsibilities.Sternberg most recently held the position of Director of Operations.He has over 18 years’ experience in various accounting and finance roles over his career.Prior to joining TDI Brands, Sternberg was Capital Assets Manager at Masterbrand Cabinets.He has a B.S. degree in mathematics from the University of Evansville.Sternberg lives in Jasper, IN with his wife, Sally.They have three children, Matthew, Kaelyn, and Emilie.

“Chris has done a great job with fiduciary and internal controls at TDI Brands.He is very strong at building budgets and forecasts which always allows us to keep a pulse of the business at all times.Chris has also managed our procurement function and supply chain.He is an analytical thinker who will provide strong leadership with cost and asset management, as well as meaningful data for decision-making.I am excited to have Chris leading our finance function at TDI Brands,” stated Mike Bartley, President of TDI Brands.

“I have had the opportunity to learn this business over the last five years and am thrilled to lead the finance function at TDI Brands.I am excited for what lies ahead and working closely with Mike and the team to continue to grow and expand the business,” Sternberg commented.